ZHUO-WU Mountain Cafe Grange

卓武珈琲禮盒

packaging

卓武珈琲是在嘉義市區的一間咖啡店，除了販售現沖咖啡外，也會因應節日推出咖啡／茶葉禮盒，此款咖啡禮盒是在過年期間販售的商品，由於過去的禮盒設計風格較為樸素溫暖，這次店家想讓設計有別於以往，想要一款較精緻現代感的禮盒。因此設計師採用向量插畫的風格繪製咖啡樹的枝葉與果實，並用大面排版的方式，使視覺效果俐落大方，顏色則呼應年節使用黃色和橘紅色，並搭配打凸和燙黑的印刷效果，提升圖像細節度和質感，盒型則選擇較為堅固有質感的雙層摺盒，並使用容易抽拉的抽屜式結構。禮盒精緻大方且堅固耐用。

ZHUO-WU Mountain Cafe Grange, a coffee shop in Chiayi, offered a refined coffee gift box for Chinese New Year, departing from its usual warm, simple designs. The designer used vector illustrations of coffee tree branches, leaves, and fruits, creating a sleek and modern layout with yellow and orange-red colors to match the festive theme. The box was enhanced with embossing and black foil stamping for added detail and texture. Its sturdy, double-layer fold structure with a pull-out drawer made it both elegant and practical. The design is refined, stylish, and durable.

client
visual design
year

卓武珈啡
官佩萱
2017