仙夷茗茶創立於1972年，位於雲林石壁的中高海拔山區，雲霧繚繞的自然環境，搭配優良的製茶技術及友善耕種的初心，使仙夷產出了口味豐富的茶品。

此次包裝設計針對仙夷的四個主要產品「紅烏龍、高山烏龍、熟香烏龍、佳葉龍茶」進行設計。
系列包裝主視覺繪製了仙夷最具代表性的「新生茶園」，這是一片以竹林焚燒後的竹炭作為養分，搭配友善耕種產出的高品質茶園。延伸新生茶園充滿竹炭養分的土攘意向，包裝色彩以深色系為基調，選用了「磚橘色」代表晚霞、「深青色」代表山嵐、「深棕色」代表土壤，呼應仙夷茶園得天獨厚的風景與優良的種植條件。茶包顏色則以茶的特色進行設計－「粉橘色－紅烏龍」、「黃芥色－高山烏龍」、「墨綠色－熟香烏龍」、「紫色－佳葉龍茶」。字體和繪製風格則以細緻、經典為主軸進行設計規劃。全系列以彰顯仙夷特色的主視覺搭配鮮明且別具特色的色彩，彰顯茶園環境與產品特色，營造共感並創造新穎的品牌形象。

Founded in 1972, Xian Yi Tea is located in the misty, high-altitude mountains of Shibi, Yunlin. Combining excellent tea-making techniques and sustainable farming, it produces rich, flavorful teas.

This packaging design focuses on four key products: Red Oolong, High Mountain Oolong, Ripe Oolong, and Jia Ye Long Tea. The main visual features the New Tea Garden, a high-quality plantation nourished by bamboo charcoal and eco-friendly farming. The color palette uses brick orange for evening glow, deep blue-green for mountain mist, and dark brown for soil, reflecting the garden’s unique landscape.

Tea packaging colors reflect each tea’s characteristics: soft orange for Red Oolong, mustard yellow for High Mountain Oolong, deep green for Ripe Oolong, and violet for Jia Ye Long Tea. The typography and illustrations emphasize a classic and refined style.

This series blends distinctive visuals with bold colors to highlight the tea garden’s environment, fostering connection with consumers and creating a fresh brand image.and modern layout with yellow and orange-red colors to match the festive theme. The box was enhanced with embossing and black foil stamping for added detail and texture. Its sturdy, double-layer fold structure with a pull-out drawer made it both elegant and practical. The design is refined, stylish, and durable.

client
art direction
illustration
photography
tea ware sponsored
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仙夷茶廠
黃苡蓁
官佩萱
Alonso
HANSCHIU瀚思
2024