Tri-Small Market is a food and agricultural pathway brand from Yunlin, dedicated to sustainable practices and providing safe, high-quality food ingredients, souvenirs, and integrated food and agriculture services. The brand name reflects its mission to promote sustainability with "small people, small land, small satisfaction," emphasizing its connection with local farmers and consumers.

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In collaboration with Matinal Design Office, Tri-Small Market sought to revitalize its brand identity and packaging design, aiming to offer a fresh visual experience while boosting the brand’s professionalism and appeal. The logo design reflects the brand’s values, featuring a satisfied farmer surrounded by an abundant harvest of Yunlin’s key crops—pomelo, eggplant, and mao gu. The farmer, adorned with a traditional straw hat, symbolizes the market's strong connection with the land and local farmers, emphasizing the shared satisfaction of sustainable agricultural practices.