Taiwan Seasonings
職人匠作風土禮盒
packaging
職人匠作風土禮盒收納了5款雲林及嘉義地區生產的調味料,包含洲南鹽場鹽之花、順成油廠麻油、御鼎興柴燒醬油、程美釀蜂蜜醋以及虎尾糖廠的虎尾糖。
包裝主視覺萃取各風味的製作過程,像是釀造中的醬油、取自海水的鹽、榨取中的麻油⋯等,並以版畫方式描繪,呼應職人踏實並堅持手作的精神。同時也設計了扎實渾厚、帶有圓潤細節的字型,來襯托風土調味料的樸實與純粹。
The Taiwan Seasonings Gift Box features five signature seasonings from Yunlin and Chiayi, including Fleur de Sel from Zhou Nan Salt Fields, Sesame Oil from Shun Cheng Oil, Wood-Fired Soy Sauce from Yu-Ding Xing, Honey Vinegar from Cheng Mei Brewing, and Sugar from Huwei Sugar Factory.
The packaging design draws inspiration from the artisanal processes behind each seasoning, such as soy sauce fermentation, salt extraction, and sesame oil pressing, depicted through woodblock-style illustrations. The custom-designed typography, bold and rounded with delicate details, reflects the rustic and authentic nature of these regional products and emphasizes the craftsmanship and dedication to handmade techniques.
client
art direction
visual design illustration photographer
year
三小市集
早起設計
黃苡蓁
官佩萱
劉育呈
2023