Packaging Design

Natural Farm

自然田

「自然田」農場位於臺灣南澳的鄉間,農場主人「自然農耕法」種植稻米、花生與蘿蔔等農作物,這個耕種法的核心精神是不使用任何肥料,與自然互助共存,耕種全程都借助大自然的資源及農夫的耕耘,希望提供給人們最自然、原始的作物。因應農場主人凡事「最簡單最原始」的概念進行設計,以手刻版畫及最簡易的包裝結構呈現這些農產品最純粹、真實的一面。​

The ”Natural Farm” is located in the countryside of Nan'ao, Taiwan. The farm owner cultivates the crops like rice, peanut, carrot and so on with the primitive “natural agricultural method” —using no fertilizer—to be mutual coexistence with the mother earth. The whole process attributes to the natural resources and farmers’ working, so as to offer the most natural, primitive produce.

 

The engraving images of ”Natural Farm” reveal the core value of the farm—“original, plain and simple”. The packaging images mainly described the handmade generating process of the produce as well as the natural environment, such as: the scenery of farmlands lying under the hills, and the picture of rice growing in natural status without weeding or using insecticides. With these images, we hope to convey the ideal of Natural Farm—live in a symbiotic lifestyle with environment, and generate healthy crops.

Client / 

南澳自然田

 

Role / 

Role / 

​視覺設計:

​早起設計

​包裝設計:

​早起設計

專案顧問:

Tingyi.S Lin

 

Year / 

2013

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