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mdo Molten Custard Mooncake Project

「Molten Custard Mooncake 溏心奶皇月餅禮盒」開發計畫

packaging & 3D design

「Molten Custard Mooncake 溏心奶皇月餅禮盒」是早起設計開發的專屬mdo品牌的中秋月餅禮盒。
這個計畫的緣起是去年收到友人手工製作的溏心月餅,覺得風味絕佳,因此決定今年中秋委託他製作我們自己品牌造型的月餅,於是有了這個計畫!

從月餅造型到包裝設計皆由我們自己統籌設計:外盒視覺以工作室養的兔子仰望月亮為核心概念,月球用網點漸層來表現,呈現月亮柔和的光線與中秋氛圍。月餅則用簡約的兔子造型加上代表品牌的m作為主要圖形,與外盒仰望月亮的兔子相互呼應。內盒則以「bunny's light, mid-autumn bright」作為Slogan貫串整體精神。

月餅委託糕餅師怡吟烘焙製作,模具則委託專業的產品設計師Coby設計開發,過程充滿測試與挑戰,但最終的成果相當令人滿意,是個具有挑戰但趣味十足的計畫!

The "Molten Custard Mooncake Gift Box" is a special Mid-Autumn creation from Matinal Design Office (mdo), an exclusive brand by our office.

The inspiration for this project came from receiving a handmade molten custard mooncake from a friend last year, whose flavor we found exceptional. This led us to commission the same baker to create mooncakes in our own brand shapes for this year’s Mid-Autumn Festival, giving rise to this project!

From the mooncake shapes to the packaging design, everything was planned and coordinated by our team. The gift box visuals center on a rabbit from our office gazing at the moon, with the lunar surface depicted using a dot gradient to express the soft glow and the festive Mid-Autumn atmosphere. The mooncakes themselves feature a minimalist rabbit shape combined with the brand’s signature “m,” echoing the rabbit looking at the moon on the outer box. The inner box carries the slogan "bunny's light, mid-autumn bright" to tie together the overall concept.

The mooncakes were baked by pastry chef Yiyin Lin, while the molds were designed and developed by professional product designer Coby Huang. The process involved extensive testing and challenges, but the final result is extremely satisfying—a project that was both challenging and full of fun!

client
art direction
illustration
3D mold designer
pastry chef 
photographer
special thanks
year

早起設計
黃苡蓁
官佩萱
Coby Huang
林怡吟
劉育呈
黃琪哥
2025

© 2018 by matinal design office™

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