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mdo_rebranding

早起設計事務所全新品牌形象

brand identity & motion

早起設計事務所創立於2018年,致力於視覺設計領域,過去 6 年產出許多跨域多元的作品,涵蓋藝術與文化、飲食、交通運輸、營建、醫療、休閒觀光、科技、教育、金融等。6 年是一個累積與嘗試的段落,因此在邁向7週年前夕我們更新了品牌識別形象。


新形象延續早起設計一貫的明亮、清爽形象,並進一步調整為更成熟、簡潔俐落的視覺風格,以「mdo&超大圓角矩形」作為主要形象,並讓字母 O 往上飄移,展現三個主要的核心精神:

・Sunrise (日出):象徵新的開始和視角。

・Wholeness (完整): 追求多視角且適切的解決方案。

・Balance (平衡):在美學與實用之間找到平衡點。

另外,形象影片以生動且具體的內容表現核心價值與品牌理念,提供全新視角,讓大家進一步了解我們的專業與熱忱。

matinal design office™ was established in 2018, specializing in visual design. Over the past six years, we’ve created diverse projects across fields like art, food, transportation, healthcare, technology, and more.

As we approach our seventh anniversary, we are unveiling a refreshed brand identity.


The new design builds on our bright and clean aesthetic, evolving into a more mature and streamlined style. Centered around "mdo & oversized rounded rectangles," with the elevated o, it reflects our three core values:

・Sunrise: New beginnings and perspectives.
・Wholeness: Multifaceted, precise solutions.
・Balance: Harmony between aesthetics and functionality.

We’ve also created a brand video to vividly showcase our values and philosophy, offering a deeper look into who we are and what we do.

design coordination     mdo
art direction                       黃苡蓁
creative planning           黃苡蓁、官佩萱
photography                     劉育呈
animation                           Tyson peng
sound director                  Tyson peng、闊爾聲像
sound production           闊爾聲像
year                                         
2025

© 2018 by matinal design office™

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