Long-Term Care Services
長期照顧服務DM
visual design
「長期照顧服務DM」幫助大眾全面了解長照服務的各項相關內容。系統化的五份DM分別介紹長照服務的不同之處，涵蓋「認識長照」、「4項給付」、「出院準備」、「專業服務」與「社區服務」等五大主題，設計概念以「專業、親切」為出發點，使受眾在閱讀時能感受到溫暖且值得信賴的服務品質。
封面採用鏤空設計，透出內頁的主題插畫，提升互動感；編排上將數據加強呈現，方便大眾了解長照服務方案並計算費用。色彩則延伸長照服務的視覺識別系統的輔助色，各冊以一個主色為主，讓每個主題區分明確，也加強與長照服務的視覺識別系統的連結性。
人物插畫以線條風格表現，連貫專業、親切的核心概念，每冊插畫描繪了長期照護服務中的不同場景，如「認識長照」中展現長者與家屬在家庭環境中的互動；「4項給付」描繪了向機構諮詢中的場景；「出院準備」則表現醫療人員協助長者從醫院回到家中；「專業服務」展現了專業照護人員與長者進行復健、看診等的樣貌；而「社區服務」部分，則表現長者參與社區活動、享受社會連結的溫馨畫面。
「長期照顧服務DM」使用個案故事的敘事手法呈現長照服務的各大主題，期望大眾以生活化的角度閱讀，取得所需資訊。
The "Long-term Care Service Brochure" provides a comprehensive overview of long-term care services. Organized into five systematic booklets, it introduces key themes: "Understanding Long-term Care," "Four Types of Benefits," "Discharge Preparation," "Professional Services," and "Community Services." Designed with a "professional yet approachable" concept, the brochures convey warmth and reliability.
The cover features a cut-out design revealing thematic illustrations within, enhancing interactivity. Key data is prominently displayed for easy understanding of service plans and cost calculations. The color scheme extends the visual identity of long-term care services, with each booklet distinguished by a primary color, reinforcing clarity and brand connection.
Line-style illustrations depict relatable scenes across the five themes: family interactions for "Understanding Long-term Care," consultations for "Four Types of Benefits," hospital-to-home transitions for "Discharge Preparation," rehabilitation and medical care for "Professional Services," and community activities for "Community Services."
Using narrative case studies, the brochures present each topic in a relatable, everyday context, ensuring readers can easily access the information they need.
client
art direction
content developer
visual design illustration photographer
year
衛福部
早起設計
陳妤寧、官佩萱
施樺蒨、黃苡蓁
施樺蒨
劉育呈
2024
