The DANJIANG BRIDGE is the world’s longest-span single-pylon asymmetric cable-stayed bridge, designed by internationally renowned architect Zaha Hadid. The bridge integrates architectural, landscape, and cultural imagery into a single form: the main tower draws from the gesture of hands pressed together in prayer, facing toward Guanyin Mountain as a symbolic expression of blessing and protection; meanwhile, the sweeping curves of the bridge embody the fluid body lines of Cloud Gate dancers, translating movement and upward extension into an elegant structural form. In addition, the design team carefully calculated the trajectory of the sunset throughout the four seasons, allowing the bridge’s asymmetric single-pylon design to preserve the unobstructed view of Tamsui’s famous sunset creating a harmonious coexistence between engineering and nature.

Invited by the New Taipei City Government Tourism and Travel Department, we developed the brand identity system for the DANJIANG BRIDGE. Through a visual language that is minimal, fluid, and highly recognizable, we sought to capture the spirit embodied in Zaha Hadid’s bridge design, while also reflecting the relaxed and open atmosphere of the Tamsui riverside, shaped by gentle breezes and a sense of calm. These impressions were distilled into both the logo and custom typography. Through the identity system, we aimed to establish a visual connection between the bridge and the public, while opening new possibilities for the future brand extension of this international landmark.

client
art direction
visual design
motion
photo

year