Christine TSI Dietetics &
Traditional Chinese Treatments
齊燕欣營養及中醫藥諮詢工作室
brand identity
齊燕欣營養及中醫藥諮詢工作室位於法國巴黎，主要提供「營養及中醫藥諮詢服務」，主要的客戶族群都是對中醫藥及飲食療法有興趣的法國人。工作室的視覺識別形象希望以「東方元素」及諮詢師的名字 －「齊燕欣」作為主體，讓主要客群能很直觀地聯想及識別「中醫藥服務」，進而前往諮詢。
早起設計協助製作齊燕欣工作室的LOGO及名片，將治療師的名字與窗花、印章結合，並以線條連續的視覺意象呼應「經絡及身體循環」的概念。創作的過程中多次測試「齊燕欣」與窗花結合後，是否能讓法國人辨識LOGO的內容是中文字、是否能聯想中醫藥服務，最終產出兼具視認性及易讀性的LOGO。名片的形狀延伸LOGO的窗框形狀，讓整體視覺更有系統性及細節度。
Christine TSI Dietetics & Traditional Chinese Treatments, based in Paris, provides nutrition and traditional Chinese medicine consultations to French clients interested in these therapies. The visual identity combines "oriental elements" with Christine Tsi's name to make the services easily recognizable.
Matinal Design Office created the studio's logo and business cards by blending the practitioner's name with window lattice and seal motifs, reflecting the concepts of meridians and body circulation. After testing to ensure the logo was readable and recognizable, the final design achieved clarity for a French audience. The business card shape extends the window frame from the logo for a cohesive visual system.
Client
Design Coordinator
Brand Designer
Storyboard Designer
Photographer
Release
齊燕欣
早起設計
官佩萱
官佩萱
劉育呈、Alonso Chiang
2022
