
Chiayi Literature Museum: Tōmonchō 1923
嘉義文學館:東門町1923
brand identity
「嘉義文學館」以具有百年歷史的木造建築「東門派出所」為基地,於2025年6月正式開幕。
早起設計為「嘉義文學館:東門町1923」建立品牌識別系統,從書法中撇捺的飄逸與蒼勁汲取靈感,融合現代感的線條勾勒出標準字,傳達嘉義文學館以歷史為根基,展現跨越古今的文學風貌。標準色則取自場館本身鮮明的建築色彩,擷取屋瓦、藍牆、檜木與泥作等四項特色元素,呼應建築原貌,突顯這座歷史建築的獨特風貌。
The Chiayi Literature Museum is housed in the historic wooden structure of the former Tōmon Police Station, which boasts over a century of history. The museum officially opened in June 2025.
Matinal Design developed the brand identity system for Chiayi Literature Museum: Tōmonchō 1923, drawing inspiration from the elegance and strength found in the sweeping strokes of traditional calligraphy. These qualities were reinterpreted with contemporary lines to create the logotype, conveying the museum’s foundation in history and its role in showcasing literary works that span both classical and modern eras.
The brand’s color palette is derived from the building’s distinctive architectural elements—roof tiles, blue walls, cypress wood, and earthen finishes—paying homage to the structure’s original form while highlighting the unique charm of this historic site.
client
project manager
art direction
visual design
photographer
year
嘉義市政府文化局、平凡製作
官佩萱
黃苡蓁
黃苡蓁
平凡製作
2025









