BlueX
BlueX
brand identity
BLUEX是一家國際物流貨運代理公司，主要提供線上平台及服務給物流相關的業者和消費者。以海運為出發點，企業名稱取名為BLUEX，BLUE代表海洋，X則代表EXCHANGE。
因此LOGO的設計主要圍繞三個核心價值「EXCHANGE / 交流」、「GLOBEL / 跨國」以及「CONNECTING / 連結」，圖像LOGO以左右兩個X作為主體互相交織出地球的型態，同時表達了上述三個核心理念。文字LOGO則選擇黑體字作為基礎，並呼應圖像LOGO的視覺風格進行設計。品牌色則以淺、中、深、漸層等四種藍色做為品牌主色，輔助色則以能與主色搭配或襯托主色來設定。
除了上述視覺識別系統的設定外，我們也協助網站視覺、文宣品的設計與製作，在延續視覺識別系統的規範下，網站視覺與文宣品呈現和諧、專業的視覺效果，協助顧客在各個場合發揮最佳的宣傳成效。
BLUEX is an international logistics company that offers online platforms for logistics businesses and consumers. The name "BLUEX" combines "BLUE" for the ocean and "X" for EXCHANGE.
The logo design reflects three core values: EXCHANGE, GLOBAL, and CONNECTING. It features two interwoven X shapes forming a globe. The wordmark uses a sans-serif typeface to complement the graphic logo. The color palette includes a gradient of blues, with supporting colors that harmonize or accentuate the primary tones.
In addition to developing the visual identity system, we also assisted with the design and production of website visuals and promotional materials. By adhering to the visual identity guidelines, the website and collateral materials deliver a cohesive, professional appearance that enhances promotional efforts across various contexts.
client
visual design
illustration
year
維新網股份有限公司
官佩萱、黃苡蓁
黃苡蓁、官佩萱
2018-2019
