八斗子潮境公園品牌再造 － 概念性自主專案

brand identity

基隆潮境公園原本為一處垃圾集放地，後來經海洋科技博物館籌備處規劃改建後，成為一處適合看海賞景的最佳去處。 以「潮境」為名的這個公園，因為位於漁港及漁村旁，便希望以這個名稱為地方帶來源源不絕的蘊藏與豐收。 由於目前尚未有屬於「潮境公園」的CIS 系統，園內指標缺乏整合性，田調過程發現潮境公園現況的視覺風格、所屬單位標示不清。

品牌建立

「海洋、山、潮間帶」是潮境公園最核心的自然特色，豐富的自然景觀帶給遊客愜意、清爽的休閒體驗，與生態資源結合，以「空氣感」為主要設計風格走向。

LOGO設計

由「山脈、魚群、寄居蟹、潮間帶」等四個核心元素相互組合成，線條構成帶出大口呼吸的空氣感。

標準字設計

配合清爽、乾淨的視覺風格，標準字的字重較輕且筆劃尾端富有生命力，字型則略為扁平的設計，讓字體也帶有休閒氣息。

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色彩計畫

由潮境公園的自然景觀「海洋、草地、礁岩、晴空」來規劃品牌標準色。

*此專案僅自主練習，非正式合作案

Keelung Tidal Park, once a waste disposal site, has been transformed into a scenic park with ocean views through efforts by the Ocean Technology Museum Preparatory Office. Located near a fishing harbor, the name "Tidal" symbolizes nature’s cycles of growth and abundance.

The park currently lacks a cohesive visual identity, with inconsistent signage and design. This project establishes a unified brand foundation, emphasizing the park's core features: the ocean, mountains, and intertidal zone.

Brand Foundation

Keelung Tidal Park's brand is inspired by its natural elements—the ocean, mountains, and intertidal zone—creating a peaceful, refreshing experience with an airy, light aesthetic.

Logo

The logo combines elements of mountains, fish schools, hermit crabs, and the intertidal zone with fluid lines, symbolizing the harmony between nature and the park's coastal ecosystems.

Typography

The typography is light and modern, with lively stroke endings that convey a relaxed, tranquil atmosphere.

Colors

The color palette draws from the park's ocean, grasslands, reefs, and skies, creating a serene and nature-inspired visual identity. * This project is a personal design exercise and not a formal collaboration.

art direction
visual design

早起設計

施樺蒨​